Oct/090
Apple Offers the BookArc MacBook Stand to Free Up Your Desktop
Minimalism and a tidy working space are the keywords of nowadays expectations of us. I mean, I really like keeping my desk free and clean-looking. This device has been expected for a while since it makes things simpler, more elegant and frees up more space on the desk.
Named BookArc, it is a vertical stand design to fit Apple laptops, from the slim MacBook Air all the way to the MacBook Pro, turning any of those into a desktop computer, when connected to an external display.
Besides the neat minimal look, there’s also a performance enhancement, even if it’s not only featured with the BookArc. Any time a MacBook is running closed, it will dedicate the full video memory to the external monitor, instead of sharing between internal and external displays, which result in increased speed regarding Photoshop, Aperture, iPhoto and other graphics-needy application work-flows.
“Our vision behind BookArc was twofold,” said Andrew Green, co-founder and design principal of Twelve South. “First, we see the MacBook as a beautiful piece of art that deserves to be put on display. Second, using your laptop as a desktop when not on the road is how many Mac users work today, including myself. Running the MacBook in a BookArc tucked behind a beautiful Cinema Display frees up valuable space and provides a less cluttered modern-looking workspace.”
To increase product compliance with the various MacBook models, the BookArc comes with three different sized soft silicone cushions, included in the box, that you can place in the heavy gauge steel stand. With a compact footprint of only 10 x 4 inches, a fraction of what a MacBook normally takes up, it also sports silicone footpads to protect the surface of your desk from scratches, at the same time offering a slip-proof grip.
ou can purchase this as we speak, from the Apple Store and retailers, for $49.99 and they even came with an offer for studios, delivering the BookArc like bottles of beer, in a six-pack, for $249.99.
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