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Panasonic Authors Avatar in Partnership with Twentieth Century Fox

This is all great news for the fans of Avatar and especially for collectors, who will be able to get their very own copy of the movie, either on Blu-ray or DVD, in a feature-only format. The R&D facility Panasonic Hollywood Laboratory, or PHL, has authored the Avatar DVD and Blu-ray disc without any special features, promotional content or trailers, in order for the flick and corresponding menu to occupy all the space on the discs, thus increasing its video and audio quality.

“We are proud to offer filmmakers a complete end-to-end Blu-ray encoding and authoring solution of the highest quality in order to deliver a breathtaking cinematic experience in a home video format to consumers worldwide,” said Jeannine Patton, Vice President and General Manager at Panasonic Hollywood Laboratory.

Since Avatar has opened the new era of 3D in cinematography, it is only normal that the movie should also come into our homes and with the highest possible quality. The Blu-ray disc and DVD featuring Avatar are surely keepers. Later on, when the 3D TVs will be the only ones available, most of us will probably want to take a look in the past at the movie that started it all.

“AVATAR really pushed the boundaries in terms of cinematography detail and color space, so it was vital that the Blu-ray and DVD versions of the movie really brought the beauty of Pandora to life. In working with one of our long-term partners, Twentieth Century Fox Home Entertainment, we are delighted to have created AVATAR on Blu-ray and DVD in amazing high-quality, and we’re confident that AVATAR fans will enjoy re-living the Pandora experience from the comfort of their own homes,” concluded Patton.