28
Sep/09
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Panasonic Full HD 3D World

The new PDP and glasses evolved from Panasonic’s world-first Full HD 3D Plasma Home Theater System1 that was developed in 2008 and comprised of a 103-inch PDP and a Blu-ray Disc player. The prototype PDP has a 50-inch screen, which is expected to become the most popular size for home theaters.

This 50-inch PDP uses Panasonic’s newly-developed high-speed 3D drive technology that enables rapid illumination of pixels while maintaining brightness. The panel also incorporates a crosstalk reduction technology allowing for minimizing double-image (ghosting) that occurs when left- and right-eye images are alternately displayed. PDPs have excellent video response with full moving picture resolution2. The new panel offers even improved performance, achieving clear, high-quality and high-resolution images in 3D. The high-precision active shutter glasses incorporate Panasonic’s technology that precisely controls the active shutters with the left- and right-eye images shown on the PDP.

All these technologies work in tandem with each other to create Full HD 3D images that deliver an immersive, movie-theater-like experience in which the viewers can feel as if they were part of the scene. They represent Panasonic’s concept of 3D products: “Bringing the movie theater experience into the living rooms.”

Panasonic has been working to develop its original Full HD 3D technology3 to create synergy between PDPs, which excel in moving picture resolution and color reproduction, and Blu-ray Disc players, which are able to faithfully reproduce high quality Hollywood 3D movies. Panasonic continues to work on developing 3D products to allow its customers to enjoy the immersive 3D world in their living rooms, targeting to launch the products in Japan, Europe, and the U.S. in 2010. (Subject to approval of the 3D Expanded Standard.)

Features of Panasonic’s Full HD 3D System

Panasonic’s full HD 3D system uses the full HD x 2 frame sequential method and takes full advantage of the unique properties of the most advanced PDP device such as high-speed illumination and color reproduction to create immersive, true-to-life and high-quality full HD 3D images.

The 3D experience occurs because the left and right eyes recognize different images. In September last year, Panasonic developed the Full HD 3D Plasma Home Theater System, comprised of Blu-ray Discs onto which 3D video consisting of left- and right-sided 1080p full HD images is recorded, a Blu-ray Disc player to play them back, and a PDP display to show them.

Full HD (1920 x 1080 pixels) image processing occurs on both the left- and right-sided 3D images in every single process – from recording, playback and display. With a special pair of glasses, the viewer is able to experience 3D images formed with twice the volume of information as regular full HD images, and enjoy them together with high-quality surround sound.

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